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January 07, 2008

LifeLock Protection

As I do with every New Year, I reflect upon things and think about what I need to do to make my life better. While watching the news I saw an advertisement on TV for LifeLock that had Todd Davis, CEO of LifeLock, displaying his social security number on a huge banner in a very busy city.

I’m sure you have seen the commercial where Todd publicly displays his social security number to prove how confident he is with LifeLock’s service.

So Todd displays this on the Life Lock website and billboards in public places:

My name is Todd Davis My social security number is 457-55-5462

Now that take serious guts and to display or SSN is absolutely nuts, I would never recommend anybody do this but Todd is that confident that he puts his SSN out there for every would-be identity thieve to go try to get credit in Todd’s name.

Guess what? Nobody has been able to steal Todd’s identity. While he is absolutely insane for publicly displaying his social security number like this, it goes to show just how good LifeLock is at protecting his identity.

If Todd Davis can publicly display his SSN like this, imagine how you can be protected when you likely don’t reveal your Social Security Number on public billboards and national television ads in the way Todd does.

Mr. Davis would only do such a public display if he was completely confident with the service Life Lock provides.

I am personally enrolled in the service but did so only after being a victim of identity theft myself. It was only by luck that I discovered the attempt to steal my identity that I didn’t succumb to greater loss.

If you don’t have a protection mechanism in place for your good name today then you are at great risk of having your identity stolen and will feel the pain that millions of victims do from this horrid crime.

Protect yourself from the anguish that identity theft causes and get LifeLock today!

Posted by Colin on January 7, 2008 12:43 AM | Permalink | DIGG THIS STORY

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