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December 12, 2007
Bankrate Buys NCS Reporting
Bankrate.com acquired the credit card marketing company, NCS Reporting last week for $26.4 in cash and $7 million in potential payment based on performance over the next 2 years.
When Scott and Robert Langdon launched their credit card site in 2001, they likely never thought they would enjoy such a lucrative buyout. They deserve it they have worked very hard to establish relations with their affiliates, such as myself.
Of course, the question several NCS affiliates have in mind is "what does this mean for current NCS partners, affiliates and online sales staff?"
I just got off the phone with an NCS insider and his view on what this likely means for affiliate partners is higher commissions on credit card referrals.
Now that NCS Reporting is owned by the financial giant Bankrate, the ability for NCS to get bank CEO's on the phone and cut direct deals is much higher and that means one less middle man in the process.
Fewer middlemen translate directly to higher margins. Higher margins mean possibly higher commissions for affiliate partners.
I will be in discussions with NCS Reporting over the next few months to discuss higher payouts and closer partnership with them.
The results of my discussions with NCS Reporting will be posted here.
If you have any comments, I would like to hear your take on Bankrate.com's latest acquisition.
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