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November 24, 2006
Growing Your Business Online
For new business owners who are looking to boost their business through an affiliate channel on the internet you will need to spend considerable time to think about:
1. What your product really is. Yeah, it's a blue widget but what makes your widget so special. What spin can you put on your product
2. Who is your target audience? I suggest building a mailing list and start polling your potential customers. Heck, you might want to try phoning a few potential customers to get inside their head.
3. Take this information and produce some compelling advertising copy for your affiliate partners to work from.
4. Nail down your terms and conditions:
A. Spend time to think about what terms you allow (or disallow) your affiliates to bid on.
B. Are you going to allow your affiliate partners to bid on your competitor names?
C. Your affiliate channels have liberty to do almost anything they want on their websites. Think about what you want to prevent your partners from saying. Think about any potential to damage your business and add it to your T&C's.
5. Stay in touch with potential affiliate partners. They are busy hunting down traffic. Offer to help them. Provide them with custom content to help market your product. Your affiliates are your sales force, if they win, you win!
That should give you a decent start on growing your internet presence and if you need consultation please contact me (info@crediteria.com)
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